I am assure that social media has the great potential to bring about real change in our society. There are so many different things that it has allowed us to do. Social media allows us to get in touch with people that are all over the world. For example, sites such as Facebook virtually place all of your friends, family, coworkers, acquaintances and even enemies in the same room. You are able to chat with them, send them a message, post a comment, "like", "poke", and more. You are literally able to do this for as many friends as you have on your Facebook. Instead of picking up the phone and calling someone; one on one, the mentality is to interact over Facebook. The shift from face-to-face interaction to a more social media based interaction is both good and bad. In one way it allows separated families and friends to stay close to each other, giving them the ability to see what each other is doing. On the other hand, it has reduced the need for face-to-face interaction for friends and family that are already close.
One another example, if any natural disaster happens, people can message to each other through social media, also provides help to affected people. It can bring bigger change in society.
I believe that social media is a tool which is already used very efficiently by majority of people and it will continue to be used in the future, as it is a growing phenomenon and a part of new technology. It has the potential to bring about real social change by its unlimited access and easy availability.